Bonne Maman promotion
We needed to create an on pack promotion that represented the brand authentically and got our customers excited about the brand.
This promotion encouraged customers to enter a unique code found on the lid of each chilled dessert to the competition page on the Bonne Maman website. This was supported by sponsored social prompts to our target market and posts to the existing Bonne Maman fans as well as a series of emails. We also worked to produce two overlays to sit perfectly instore at Tesco, and in the Waitrose magazine/online.