FCB Collectable Cards (Cereal Partners Worldwide)
CPW want to encourage kids to learn cool facts about the amazing Barcelona team, as well as getting them up and practicing their footie skills. Our solution? Brain or Train - FCB collectable cards, served up in packs of four and found in cereal boxes across Europe.
The cards needed to help kids learn, get active, and be collectable. So we created a game: Brain or Train?
The double-sided cards featured famous FCB players and their signatures on one side, and a brain or train challenge on the flip side. So, the more kids collect, the more trivia they'll pick up, and the more training challenges they'll face!