Scrabble (spec work)

This is one of our favourite spec campaigns.

The OED has caused a stir in recent years with the addition of words like 'bootylicious' and 'binge-watch'. This almost gives younger generations an advantage. So why not show them how to make the most of that, while injecting new life into Scrabble. 

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Creating an interactive experience, and encouraging some competition between London boroughs.

 
 
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Tapping into popular culture with some on-the-nose tweets...

 
 
 
 

Using new social platforms like Facebook Live to host live battles between celebs and get kids interested in it.  

Are you team Nicki or team Jay Z?

 
 
 
 

And we want this campaign to not only respond and interact with popular culture. We want to have an impact on it.

Let's create a word.

And get people to use it.